Mercato — scalable business solutions for independent grocers
Mercato is a grocery delivery platform created for independent grocers by independent grocers. In order to accomodate both the B2B and B2C needs, the brand is designed with modality in mind and a palette that can span the range from playful to professional.
Design needs included creation of B2C marketing collateral, a B2B tradeshow booth, and a microsite to promote Mercato’s Every Meal counts campaign increasing new member sign ups by 40%.
Core brand components
The combination of core color palette and tonal palette gives flexibility to designs throughout the year that can adjust with tonal needs and seasons.
Every Meal Counts
The Every Meal Counts campaign started as a seasonal campaign for the holidays in which Mercato partnered with local grocers to promote feeding hungry families with every order placed through Mercato. Both consumer and business-facing promotional designs were created including brochures, emails, an EMC-specific website that would explain more about the program. Studio photography and video content was incorporated as well.
